Case Study: USAA modernizes insurance buying with Mad*Pow

USAA streamlines insurance buying with Mad*Pow in dozens of member interviews

USAA hired Mad*Pow to modernize and improve the omnichannel experience for buying insurance products. Their challenge was to create a new, more effective process that would help members get insurance easily and with confidence while maximizing the use of digital tools.

Mad*Pow began by conducting extensive research into user psychology and the competitive landscape, which informed their design strategy. They then implemented a consistent omnichannel design across USAA's product suite, focusing on plain language and a contemporary feel. The solution helped military members and their families get proper coverage more efficiently and allowed USAA to save operational expenses.

USAA