Case Study: New Ocean Health Solutions achieves 96% positive approval with Mad*Pow’s Health Risk Assessment UX Design

New Ocean Health Solutions earns 96% positive feedback on health risk assessment UX with Mad*Pow

Mad*Pow partnered with New Ocean Health Solutions to re-imagine their health risk assessment. The challenge was to move beyond a standard assessment to create a more engaging, user-centric, and motivational tool that could effectively close population health risk gaps.

The solution was an evidence-based UX design process that resulted in a new NCQA-certified Private Health Assessment (PHA) and a shorter Minute Health Assessment (MHA). Mad*Pow delivered a mobile-optimized experience with over 300 pieces of tailored feedback. The new PHA was completed by over 25,200 members and achieved a 96% positive experience rating, providing New Ocean Health Solutions with a groundbreaking tool for population health management.

New Ocean Health Solutions