Mad*Pow
21 Case Studies
A Mad*Pow Case Study
Massachusetts General Hospital (Mass General) sought to improve its telehealth services, as patients found the online portal difficult to navigate and technical support was lacking. The hospital engaged the vendor Mad*Pow to design and develop a new, fully functional website that would be easy for all patients to use, regardless of their technical aptitude.
Mad*Pow conducted an intensive Design Studio workshop to align stakeholders on the new site's design direction and voice. The team also adopted and learned the Umbraco CMS to work within the client's technical environment. The vendor delivered a visually appealing and easy-to-use website that clearly presents all necessary information, making virtual doctor visits less painful for patients.