Case Study: Virginia’s Office of the Attorney General raises anti-human trafficking awareness with Madison+Main

Virginia’s Office of the Attorney General drives 6.8 million impressions with Madison+Main

The Virginia Office of the Attorney General faced the challenge of combating human trafficking by reaching a highly specific audience, including potential victims and exploiters, rather than the general public. To address this, they engaged the vendor Madison+Main to develop a targeted digital marketing campaign.

Madison+Main implemented a geo-targeted mobile ad strategy, focusing on areas near truck stops and illicit websites to serve ads with direct messaging in multiple languages. This solution garnered over 6.8 million impressions, driving more than 11,600 clicks to a resource center and significantly increasing tip reports and call volume from Virginia. The successful campaign for the Virginia Office of the Attorney General earned multiple awards for Madison+Main and was relaunched due to its measurable impact.

Virginia’s Office of the Attorney General