Case Study: Virginia Energy Sense boosts energy awareness and engagement with Madison+Main's digital marketing and PR campaign

Virginia Energy Sense boosts website visitors 38% with Madison+Main

The customer, Virginia Energy Sense, is the Commonwealth of Virginia's energy education program managed by the State Corporation Commission. Their challenge was to help the state meet a goal of reducing electric energy consumption by 10% by 2022 through a public awareness campaign. To achieve this, they engaged the vendor Madison+Main for a marketing and PR campaign.

Madison+Main created a multifaceted digital marketing and PR campaign featuring an animated character named Jack. The solution significantly expanded the program's digital reach and partnerships. Results included generating over 11 million Facebook and Google ad impressions, increasing website traffic by 38%, distributing an energy-saving curriculum to 60% of the state's school districts, and securing prestigious Telly Awards. The campaign successfully raised statewide awareness and encouraged energy conservation.

Virginia Energy Sense