Madison+Main
18 Case Studies
A Madison+Main Case Study
Texas Inn, a historic diner in Lynchburg, Virginia, had experienced seven consecutive years of revenue decline and needed a brand makeover. The vendor, Madison+Main, was engaged to help reverse this trend and revitalize the company.
Madison+Main implemented a comprehensive solution including a new brand image, website, restaurant renovations, new operational procedures, and new revenue streams like merchandise and online delivery. Their strategy emphasized social media, digital marketing, and public relations. The results were a 50% year-over-year increase in monthly sales, a 500% increase in web traffic, and massive social media growth, successfully reversing the long-term decline for Madison+Main's client.