Case Study: Housing Families First raises $4.4M and boosts awareness with Madison+Main

Housing Families First reaches $4.4 million campaign goal with Madison+Main

Housing Families First, a Richmond-based non-profit helping families experiencing homelessness, faced the common challenge of building brand awareness and securing sustainable funding to support its mission. To address this, they engaged the vendor Madison+Main for assistance with public relations, fundraising, and marketing support.

Madison+Main implemented a comprehensive solution that included branding, marketing, and PR work, plus specific support for a capital campaign and grant proposals. The results were significant: the Opening Doors For Families campaign reached its $4.4 million goal, aided by a $2.5 million grant. Madison+Main's efforts also helped secure a $500,000 grant from the Robins Foundation, greatly increasing the non-profit's capacity to serve at-risk families.

Housing Families First