Case Study: Holiday Barn Pet Resort boosts clicks 72% with Madison+Main's holistic branding campaign

Holiday Barn Pet Resort boosts outbound clicks 72% with Madison+Main

The customer, Holiday Barn Pet Resort, needed to grow brand awareness and showcase its premium facilities in a fun, non-generic way that stood out in a crowded market. The vendor, Madison+Main, was tasked with creating a holistic branding and marketing campaign to meet this challenge.

Madison+Main developed a multi-channel campaign centered on humorous "pet testimonial" billboards, which was expanded to include digital advertising, organic social media, direct mail, and a Real Housewives-style video tour. This solution drove a 72% increase in outbound clicks to the customer's website and generated 5.29 million impressions. The campaign also earned Madison+Main several awards for their creative work.

Holiday Barn Pet Resort