Case Study: Compass Entertainment Center builds a bold new brand with Madison+Main

Compass Entertainment Center launches a 28,000 sq. ft. entertainment complex with Madison+Main

Compass Entertainment Center, a new large-scale entertainment complex in Virginia, approached the vendor Madison+Main with a significant challenge. They were completely unbranded and needed a full branding campaign developed quickly ahead of their grand opening.

Madison+Main developed a comprehensive branding solution from scratch, creating a master brand for the complex and a separate brand for its restaurant. The new branding included names, logos, and core messaging. As a result, Compass Entertainment Center successfully opened in Spring 2020 with flourishing brand awareness in their market.

Compass Entertainment Center