Case Study: Brown Distributing achieves a modern digital presence and stronger recruitment with Madison+Main

Brown Distributing launches 4 recruiting videos with Madison+Main

Brown Distributing, a leader in beverage distribution, needed a complete digital transformation to modernize its outdated and overly complicated website. The challenge was to create a clear and intuitive experience for diverse audiences, including partners and job seekers, while also producing authentic video content to aid recruitment. They engaged the vendor Madison+Main for digital, web, and print branding services.

Madison+Main rebuilt the website with a streamlined user flow and a password-protected B2B portal. They also produced four "Day in the Life" recruiting videos filmed in authentic work environments. The results included a modern, SEO-optimized, and ADA-compliant website that simplified communication and a suite of video content that successfully strengthened recruitment efforts and elevated the overall brand.

Brown Distributing