Case Study: A. Smith Bowman Distillery creates a branded cocktail recipe book with Madison+Main

A. Smith Bowman Distillery creates 82-page cocktail recipe book with Madison+Main

A. Smith Bowman Distillery, Virginia’s oldest and most award-winning distillery, faced the challenge of standing out in an oversaturated market for cocktail recipe books. They partnered with vendor Madison+Main to create a branded cocktail recipe book for sale in their gift shop and online.

Madison+Main's solution involved a multi-day photoshoot and a comprehensive strategy to market the cocktails. The result was an 82-page, spiral-bound book featuring a brief distillery history and recipes for bourbon, gin, vodka, rum, and dessert liqueur cocktails. This piece of branded merchandise successfully provides connoisseurs with a high-quality product to enhance their experience with the brand.

A. Smith Bowman Distillery