Case Study: DTC Wine Club reduces CPA by 90% with Madhive CTV

Wine club finds connoisseurs on CTV, reduces CPA by 90%

DTC Wine Club partnered with Madhive to improve awareness and customer acquisition for its subscription wine offering while keeping acquisition costs low. Like many DTC subscription brands, the wine club needed a way to clearly communicate its upfront value proposition and reach the right potential members efficiently.

Using Madhive’s CTV platform, custom pre-sales planning, dashboards, and attribution/pixel tracking, the brand targeted precise audience personas in select markets and optimized delivery frequency to two ads per person. Over an eight-week campaign, Madhive helped drive 1.8 million impressions, 800,000 unique households, a 9.75% conversion rate, an average 92.6% video completion rate, and a 90% decrease in CPA, exceeding the goal of under $100 CPA.