Case Study: Leading TV broadcaster Media Company achieves 600% revenue growth with Madhive

TV broadcaster debuts streaming advertising platform, achieves 600% revenue growth

Leading TV broadcaster Media Company wanted to capitalize on the growth of connected TV by expanding beyond its acquired ad-supported streaming service and owned networks. Competing for local ad dollars against cable and radio, the company needed a way to reach cord cutters and cord nevers with a stronger streaming advertising offering, using Madhive’s CTV platform.

Madhive built a customized CTV suite for the media company to manage supply, demand, data, targeting, frequency control, creative sequencing, and attribution across broadcast, local, and streaming inventory. The platform helped the company deliver precise audience targeting and measurable campaign performance, resulting in 600% year-over-year revenue growth, a 3x increase in advertisers, and 1.8 billion impressions served.