Case Study: TV Broadcaster achieves 600% revenue growth with Madhive's CTV platform

TV Broadcaster boosts revenue 600% with Madhive

The customer, a TV broadcaster, faced the challenge of seizing the opportunity in connected TV (CTV) advertising to reach new audiences and compete for local ad dollars. To evolve with modern viewing behaviors, they partnered with the vendor Madhive and used its CTV platform to create a customized suite of advertising tools.

Madhive's solution provided the broadcaster with precise targeting, optimal viewer experiences, and ultra-granular attribution for advertisers. This implementation led to a 600% year-over-year revenue growth for the broadcaster, a 3x increase in advertisers, and 1.8 billion impressions served, establishing them as an innovative CTV shop for major agencies.

TV Broadcaster