Case Study: McAfee achieves 4.5X ROAS and 20% lower acquisition costs with Madhive CTV advertising

Software company achieves 4.5X ROAS through cross-device CTV advertising

McAfee, a well-known cybersecurity company, needed a more modern acquisition strategy as its traditional PC pre-installation model gave way to cloud-based growth. The company was spending heavily on social media and linear TV to find new subscription customers and wanted a way to reach incremental audiences while lowering overall cost of acquisition. Madhive helped them add programmatic CTV advertising to their mix.

Using Madhive’s tracking pixels, real-time audience data, cross-device frequency controls, and custom performance dashboard, McAfee retargeted site visitors, reached precise audiences, and optimized campaigns in flight across linear and CTV. Madhive’s approach helped McAfee reduce average cost per acquisition by 20.17%, achieve a 4.5x return on ad spend in 2022, and drive 57% incremental OTT conversions that would not have been reached through linear advertising alone.

McAfee