Case Study: Regional Credit Union drives incremental reach and new member growth with Madhive

Regional Credit Union reaches 25,600 incremental people with Madhive

a regional credit union faced the challenge of integrating its disparate marketing channels into a cohesive local strategy. They needed a more strategic, omnichannel approach to tie messaging together, including CTV advertising that reached consumers on premium publishers and big-screen TVs. The credit union's agency, BCI Media, partnered with vendor Madhive to address this.

Madhive provided a solution with its built-for-TV ad platform, offering detailed forecasting, easy-to-manage premium inventory, and big-screen views with competitive CPMs. The results were significant: CTV drove 25,600 incremental people reached, a 36% increase in conversion rate for those exposed to both CTV and linear ads, and over 3,500 new credit union members.

Regional Credit Union