Case Study: Luxury Department Store Achieves $4M Revenue Lift with Madhive

Luxury department store chain increases revenue by millions through in-flight optimization

Luxury Department Store partnered with Madhive to prove that CTV could drive sales for a brick-and-mortar retailer. As a new CTV advertiser, the store needed a performance-driven approach to quickly test creative versions, audiences, and channels while also increasing site traffic and accurately measuring campaign performance.

Madhive used tracking pixels, retargeting, and campaign cloning to help the retailer test single-variable changes in creative, location, and placement, while measuring full-funnel outcomes. By focusing on the best-performing zip codes and using Madhive’s attribution and data ecosystem, the campaign delivered an 8% increase in conversion rates, a 23.5x return on ad spend, and more than $4 million in incremental revenue.