Case Study: Local Auto Group drives in-store visits with Madhive CTV advertising

Local Auto Group drives 472 in-store visitors with Madhive

Local Auto Group, a local auto dealership, faced challenges in effectively targeting diverse consumer segments and measuring the impact of their advertising spend as they shifted their budget to digital and CTV channels. They partnered with Madhive to implement a data-driven CTV advertising solution to boost website visits and foot traffic to their three locations.

Madhive's solution utilized hyper-local targeting and sophisticated audience segmentation to reach specific groups like pickup truck and Jeep buyers. The campaign achieved 400,000 monthly impressions and, through footfall attribution, drove 472 in-store visitors from 2.7 million impressions with a 97.8% video completion rate, successfully connecting their advertising to tangible, offline results.