Case Study: Lifebrands expands TV reach and drives performance with Madhive

Lifebrands drives 300K+ conversions with Madhive

Lifebrands, a marketing agency successful in traditional media, faced the challenge of adapting to client demand for streaming advertising and needed a partner to help them scale their CTV campaigns while justifying the higher costs. They partnered with Madhive and its CTV advertising platform to bridge the gap between linear and digital.

Madhive provided a performance-driven platform with detailed audience insights, direct supply connections, and best-in-class measurement tools. This solution delivered exceptional results for multiple clients: an online bank achieved over 150 million impressions and 300K conversions, an insurance client drove over 100K conversions from 15.6M impressions, and a direct response brand found that 22% of people who saw their CTV ads visited their website.

LifeBrands