Case Study: a leading local station group achieves 36% cost savings with Madhive

Leading local station group overhauls their OTT adtech infrastructure

Madhive worked with a leading local station group that wanted to move into streaming advertising with a more cost-efficient and transparent adtech stack. The customer was already monetizing owned-and-operated content on another platform, but needed better visibility into where ads ran, the ability to onboard first-party data, lower costs, and less fraud while simplifying a complex programmatic workflow.

Madhive delivered a modern full-stack advertising solution with one centralized UI for planning, buying, and measuring, plus OMS integration, publisher transparency, premium controls, advanced AI-driven insights, and pre-bid fraud prevention. With Madhive, the station group consolidated partners and collapsed its tech stack, resulting in an estimated 36% cost reduction, 70% faster onboarding time, and a 23% increase in profit margins.