Case Study: InMarket achieves measurable CTV-to-store foot traffic attribution with Madhive

InMarket drives 406 in-store visitors with Madhive

InMarket faced the challenge of connecting their digital CTV advertising campaigns to real-world, in-store visits for their local business clients. Without clear insights into how ads influenced consumer behavior, these businesses struggled to optimize their marketing strategies and prove the value of their advertising. They partnered with vendor Madhive and utilized its platform to implement InMarket's foot traffic attribution service as a solution.

The solution from Madhive used a device graph to connect CTV ad exposure to household IDs and then match them to mobile devices that visited physical store locations. This provided a direct line of sight into the tangible effects of CTV campaigns. The results for clients were significant; a local auto dealer achieved over 2.5 million impressions and drove 406 in-store visitors, while a regional fast-food chain saw over 1.2 million impressions and 11,700 visitors, with premium inventory generating the highest volume of foot traffic.

InMarket