Case Study: Illinois Republican Candidate achieves measurable voter lift with Madhive

Illinois Republican Candidate boosts aided awareness 1.7x with Madhive

An Illinois Republican candidate faced the challenge of building name recognition quickly ahead of a competitive governor’s race. Their goals were to energize their core base while also expanding awareness into broader audiences where the candidate had low presence. They partnered with Madhive to run a CTV campaign and needed to understand if their messaging was resonating with voters.

Madhive implemented a CTV-only campaign targeting zip codes across Illinois, integrating Upwave brand lift measurement to track voter perception. The campaign delivered over three million impressions and achieved significant results, including a 1.7x lift in aided awareness and a 2.1x lift in ad recall. Madhive’s solution successfully broke through with opposing party voters and in typically resistant urban markets, driving statistically significant lifts in key metrics like familiarity, consideration, and likelihood to support.