Case Study: Cannaluxe boosts holiday sales with Madhive's hyper-local CTV campaigns

Hyper-local CTV campaign generates serious holiday sales for CBD skincare brand

Cannaluxe, an up-and-coming DTC luxury CBD skincare brand, partnered with Madhive to support its first retail launch with Neiman Marcus. Because CBD marketing restrictions prevented them from using social media, Cannaluxe needed a way to reach hyper-local audiences and drive holiday sales in the markets where Neiman Marcus carried its products.

Madhive ran a shoppable CTV campaign using embedded QR codes, hyper-local targeting, privacy-compliant audience data, premium CTV inventory, and in-flight optimization. The campaign generated more than 10 million impressions and 150,000 online shopping sessions, while also boosting in-store purchases at target Neiman Marcus locations and driving 3.4x sales in key metros like Texas.