Case Study: a global e-commerce brand in travel cuts conversion costs by 51% with Madhive

Global E-commerce Brand in the Travel Industry cuts unique cost per conversion by 51% with Madhive

A global e-commerce brand in the travel industry sought to leverage its significant first-party data to reach specific audiences across the fragmented connected TV (CTV) landscape. The company needed a programmatic partner, Madhive, to help collect and onboard this data to identify audiences, extend its advertising reach, prove attribution, and drive incremental revenue.

Madhive implemented a solution that deployed pixels to collect first-party data, which was used to create highly-targeted audience segments for CTV campaigns. By optimizing campaign variables across a wide range of premium CTV publishers, Madhive helped the travel brand achieve a 51% decrease in unique cost per conversion, generate $10.9M in total revenue, and drive over 36,000 hotel bookings.