Case Study: a fintech company achieves 2x conversion and 84% incremental reach with Madhive

Debit card & financial education app achieves a 2x conversion rate

The Fintech Company worked with Madhive to find a more reliable performance channel for scaling signups while keeping cost per acquisition under control. Their linear advertising was not delivering the efficiency they needed, so they turned to OTT advertising to experiment, optimize, and reach higher-value prospects at scale.

Using Madhive’s platform, audience data profiling, look-alike modeling, incremental reach, and cross-device optimization, The Fintech Company refined its customer profile and targeted the audiences most likely to convert. Madhive helped them cut average cost per signup from $350 to about $50, achieve a 2x conversion rate on OTT versus linear, drive 84% incremental reach, and increase ad spend by 300% after seeing strong performance.