Case Study: a leading agency client boosts bookings and ROI with Madhive

a leading agency client boosts bookings 10% with Madhive

The customer, a leading agency client, faced the challenge of leveraging CTV/OTT advertising to drive both broad brand recognition and hyper-local booking conversions for a national resort chain. They needed a unified strategy to build awareness at scale while also significantly boosting bookings for a specific property.

The solution implemented by Madhive was a dual-campaign strategy using their advanced pixel macros for granular tracking. A national awareness campaign built brand recognition, while a localized campaign targeted high-intent audiences to drive specific bookings. This approach for Madhive’s client yielded impressive results, including a 10% lift in average booking revenue and a 39% conversion rate, with the local campaign achieving a similar conversion rate using a 64% smaller budget.