Case Study: a Colorado auto insurance company lowers CPA by 55% with Madhive

a Colorado auto insurance company lowers CPA by 55% with Madhive

An auto insurance company in Colorado faced the challenge of competing with major household brands for new customers despite having a significantly smaller marketing budget. To support their entire marketing funnel, they partnered with Madhive and used their platform to run a connected TV (CTV) advertising campaign as their primary vehicle.

Madhive's solution provided granular audience targeting and used website tracking pixels to define and measure a full customer acquisition funnel. This allowed for effective retargeting, which increased quotes by 19% and binds by 40%. The campaign resulted in a 55% decrease in cost per acquisition and a 129% increase in profile sign-ups for the auto insurance company.