Case Study: Mindful Marketing boosts ROAS with Madgicx

The Canadian marketing agency scaled its Acquisition ROAS by applying Madgicx’s ARR audience targeting strategy to their clients’ accounts

Mindful Marketing, a Canadian e-commerce marketing agency, wanted to automate its ad management so it could scale the number of client accounts it handled without hiring more media buyers. To do this, it turned to Madgicx and its audience targeting and automation tools, including AI Audiences, Automation Tactics, Bid Optimization, and creative support features.

Madgicx helped Mindful Marketing adopt its ARR (Acquisition, Retargeting, Retention) strategy, separate prospecting from re-engagement campaigns, use AI lookalike audiences, and automatically pause losing ads. With Madgicx, the agency achieved a 4.4x increase in Acquisition ROAS, a 14% decrease in cost per Add to Cart, and cut its workload in half.

Mindful Marketing

Jordan West

Founder & CEO