Case Study: Clean Skin Club achieves 2.2x ROAS with Madgicx

The all-natural American skincare and lifestyle company made Facebook its number one sales channel using Madgicx’s Audiences

Clean Skin Club, a fast-growing all-natural cosmetics brand in the US, wanted to take control of its Facebook ad account in-house after relying on expensive agencies. Lacking the necessary ad-buying expertise, the company turned to Madgicx for a more affordable way to manage acquisition and retargeting campaigns.

Using Madgicx’s AI Audiences, Automation Tactics, Ad Launcher, and Creative Insights, Clean Skin Club tested high-performing prospecting and re-engagement audiences, optimized ads, and identified creative that resonated best with customers. With Madgicx, the brand achieved a 2.2x ROAS, a 36% decrease in cost per purchase, a 2.5x CTR, and a 4.5x increase in Instagram followers.

Clean Skin Club

Ben Imberman

CEO & Co-Founder