Case Study: Arrows and Lace Boutique boosts profitability and scales 7x with Madgicx

Scaling while increasing profitability with Madgicx’s executive and insight tools

Arrows and Lace Boutique, a mama-owned online kids fashion shop, wanted to scale its Facebook ad account while maintaining a high ROAS. They turned to Madgicx for help analyzing ad performance and getting guidance on how to grow profitably, using tools like the Strategic Dashboard, Creative Clusters, and Campaign Overview.

With Madgicx, Arrows and Lace Boutique identified opportunities to add retargeting campaigns, monitor cost per purchase, and scale the campaigns performing best. In just one month, Madgicx helped drive a 15x increase in purchases, a 2.7x increase in ROAS, and a 7x increase in ad spend, enabling the boutique to grow while staying profitable.

Arrows and Lace Boutique

Natalia Tyshkevich

Founder & CEO