Case Study: MuteSix achieves 35% higher Acquisition ROAS with Madgicx

One of the world’s top Facebook ad agencies saw an increase in ROAS and other important metrics after leveraging Madgicx’s exclusive AI audiences

MuteSix is an award-winning full-funnel digital and creative agency that helps DTC brands grow through media buying, creative, and data-driven analysis. To better understand Facebook ad performance and extract actionable insights, the team turned to Madgicx and its Strategic Dashboard, Creative Insights, Smart Filters, and AI Audiences.

With Madgicx, MuteSix was able to analyze performance trends, match creatives to the right audience segments, and leverage AI-based lookalike audiences that outperformed standard Facebook audiences. The result was a 35% increase in acquisition ROAS, a 15% increase in CTR, and a 10% increase in average order value.

Mutesix

Josh Henry-Hicks

VP of Paid Social