Case Study: Botthms boosts sales and ROAS with Madgicx

Boosting sales with Madgicx’s Audiences and Creative Insights

Botthms, a British activewear and accessories company founded by professional rugby player Renaldo Bothma, wanted to boost sales after several unsuccessful Facebook campaigns and reach new customers across Europe. They turned to Madgicx for help with their Facebook advertising, using tools like AI Audiences, Ad Launcher, Creative Insights, and Automation Tactics.

With Madgicx, Botthms optimized campaign structure, launched 40+ audiences, and used performance data to shift budget toward the most profitable acquisition, retargeting, and retention efforts. Madgicx helped them uncover strong audience and creative trends, leading to a 3x return on ad spend, 4.37x more website purchases, and a 6x increase in click-through rate.

Botthms

Renaldo Bothma

Chief Executive Officer