Case Study: Concussion Media achieves 91% lower CPC with Madgicx

An American digital marketing agency saw a phenomenal increase in clicks and an incredible decrease in CPC after utilizing Madgicx’s Creative Insights

Concussion Media, an American digital marketing agency specializing in lead generation, was looking for real-time automated rules to maximize ROI and improve campaign performance. To solve this, they turned to Madgicx, using products like Automation Tactics, Creative Insights, and Ad Copy Insights to better manage and optimize their ad accounts.

With Madgicx, Concussion Media automated underperforming ads, identified top-performing creatives and ad copy, and improved audience targeting. The results were dramatic: 6.22x more purchases, 143x more link clicks, and a 91% decrease in cost-per-click, while also boosting ROI, ROAS, CPC, and CPM.

Concussion Media

Paul White

Head Media Buyer