Case Study: A.M. Fishing boosts ROAS and fixes tracking with Madgicx

A.M. Fishing boosts ROAS 175% with Madgicx

A.M. Fishing, an e-com brand selling fishing lures and gear, faced a significant challenge with inaccurate Facebook ad tracking that was off by 60-70%, leading to overspending. To begin scaling profitably, owner Montgomery Medley turned to Madgicx and implemented its Cloud Tracking solution to restore data accuracy.

Using Madgicx's server-to-server tracking, automation tools, and pre-set audiences provided an all-in-one solution that delivered powerful results. The implementation led to a 125% increase in data accuracy, a 175% increase in ROAS, and a 30% decrease in cost per purchase, allowing A.M. Fishing to scale effectively.

A.M. Fishing