Case Study: Glasses2You expands into new markets with Madgicx AI Audiences

A British business selling prescription eyewear online experienced rapid growth using Madgicx’s AI Audiences and Creative Insights

Glasses2You, an online eyewear retailer with 13 years of experience, wanted to improve the performance of its Facebook ads and grow more efficiently. The team lacked the time and in-house expertise to fully optimize campaigns, so they turned to Madgicx and its AI Audiences and automation tools to help maximize results.

Using Madgicx, Glasses2You launched a full-funnel strategy across acquisition, retargeting, and retention, supported by AI Audiences, Ad Copy Insights, Automation Tactics, and other insight products. Madgicx helped them uncover new prospecting audiences, improve creative targeting, and expand into new markets, leading to a 36% decrease in cost-per-purchase, 1.5x return on ad spend, and 2x amount spent within three months, with especially strong results in France.

Glasses2You

Ian Allcoat

Chief Executive Officer