Case Study: ampliFI Loyalty Solutions scales white-label loyalty for 2,000+ financial institutions with Tandem

ampliFI Loyalty Solutions scales self-service white-label loyalty for 2,000+ banks and credit unions with Tandem

ampliFI Loyalty Solutions, a company providing loyalty programs for over 2,000 financial institutions, faced a significant scaling challenge. Each time a new bank or credit union client signed on, their engineering team had to manually build a custom-branded rewards portal from scratch. This process was slow, limited customization options, and created a dated user experience for end cardholders. To achieve growth, ampliFI needed a platform that would allow clients to self-service their own branding and configuration.

Tandem designed and built a self-service white-label platform to solve this. The solution included a modular component system that automatically adapts to a client's brand, a streamlined one-click redemption path, and over 30 API endpoints. This allowed ampliFI to move from manual builds to a scalable model where financial institutions can now configure their own portals without engineering help. The new platform provides a modern user experience that competes with leading consumer loyalty programs while ensuring accessibility compliance through automatic guardrails.

ampliFI Loyalty Solutions