Case Study: The National Wedding Show refreshes its brand identity with MadeByShape

The National Wedding Show refreshes its brand in 8 weeks with MadeByShape

The National Wedding Show, one of the UK's leading wedding exhibitions, sought a refreshed brand identity to modernize its image while retaining its trusted heritage. They partnered with MadeByShape for a branding service to create a versatile identity that would appeal to a diverse, modern audience of engaged couples.

MadeByShape developed a sophisticated new color palette and a modern, all-uppercase brand typeface to give the event a contemporary and refined edge. This solution delivered a fresh, elegant, and highly memorable brand presence that resonated with modern couples across all digital, print, and on-site touchpoints, successfully reaffirming the event's position as the ultimate wedding planning destination.

The National Wedding Show