Case Study: SSP Health modernises its brand and accessible website with MadeByShape

SSP Health refreshes its brand and website in 12 weeks with MadeByShape

SSP Health, a leading GP practice group in the North West, engaged the vendor MadeByShape to modernize its outdated brand identity and website. The challenge was to create a universal identity that reflected the group's values and patient-centric care across its over 30 practices, differentiating it in the competitive healthcare landscape while maintaining trust.

MadeByShape delivered a comprehensive solution including a refreshed visual identity with a new logo and color palette, a bespoke website, and a patient-centric messaging strategy. A major focus was ensuring the website met NHS accessibility guidelines by achieving full WCAG AA compliance through rigorous testing. The result was a modernized brand image that reinforced SSP Health's position as a trusted and progressive healthcare provider.

SSP Health