Case Study: Millennium Care boosts enquiries and repositions its brand with MadeByShape

Millennium Care increases enquiries in 2023 with MadeByShape

Millennium Care, a care home provider with seven locations, faced the challenge of overcoming the negative stigma associated with the healthcare industry and unifying its disparate online presence. The vendor MadeByShape was engaged to refresh the brand's visual identity and website.

MadeByShape reimagined Millennium Care's brand by developing a new color palette, typography, and photography style to create an open and relatable identity. They combined seven separate websites into a single, clean platform with a strong emotional appeal. This solution led to a significant 985% increase in enquiries and a 782% increase in ROI in 2023, with the majority of web traffic coming from organic search.

Millennium Care