Case Study: IET achieves a standout brand and website experience with MadeByShape

IET launches a bespoke recruitment website in 12 weeks with MadeByShape

The customer, iET, a recruitment agency based in Zurich, faced the challenge of differentiating itself in a competitive market by moving away from traditional recruitment norms. They partnered with the vendor MadeByShape for a comprehensive solution involving brand direction, tone of voice, 3D illustration, and web design and development.

MadeByShape implemented a bespoke website with a custom API for live job listings and created unique 3D character illustrations to reflect iET's fun and professional culture. The new brand direction and colloquial tone of voice successfully positioned iET as innovative and people-focused. The vendor's work resulted in a fully functional, SEO-friendly site that clearly defines iET's services and sets them apart from their competitors.

IET