Case Study: Tangerine Confectionery launches Vibe with MadeByPi's healthy snack branding and website

Tangerine Confectionery launches Vibe with MadeByPi

Tangerine Confectionery approached MadeByPi to develop a new brand for a healthier alternative to their popular products. The challenge was to create a brand that would resonate with consumers looking for a snack that felt both guilt-free and indulgent.

MadeByPi developed the Vibe brand, adopting a natural color palette and understated packaging design to emphasize its premium, natural qualities. They also created an engaging website featuring interactive elements like social media aggregators and quizzes to foster a sense of community. This approach successfully launched the new brand, helping to build customer loyalty and encourage organic sharing.

Tangerine Confectionery