Case Study: McCain Foodservice boosts B2B sales and engagement with MadeByPi's digital sales tool

McCain Foodservice boosts new business and cuts print costs with MadeByPi

McCain Foodservice sought to better support its B2B clients by demonstrating how its products could create menu inspiration and improve efficiency. To meet this challenge, they partnered with vendor MadeByPi to develop a digital sales tool.

MadeByPi created a two-part solution: an interactive sales presentation tool and a dynamic knowledge center for personalized product recommendations. This approach empowered the sales team, leading to increased new business acquisition, higher average order values, and reduced printing costs. The app was so successful it won the Best Mobile/Tablet B2B App at the MOMAs. MadeByPi's solution significantly boosted engagement and sales conversion rates for McCain.

McCain Foodservice