Case Study: Lanes Group boosts lead generation with MadeByPi’s digital solution

Lanes Group launches two new websites with MadeByPi in a shortened timeframe

Lanes Group, the UK's largest drainage solution provider, needed a new digital platform to showcase its nationwide coverage, innovative technology, and expert team. They partnered with MadeByPi to create a solution that would effectively communicate their scalability and generate more leads.

MadeByPi developed a new website focused on conversion rate optimization, integrating key technologies like Trustpilot embeds and a Microsoft Dynamics CRM system for streamlined lead follow-up. The solution successfully met all KPIs, impressing stakeholders and resulting in the unanimous sign-off of two new websites built to the client's unique specifications.

Lanes Group