Case Study: Kreston Reeves improves user journeys and SEO with MadeByPi

Kreston Reeves improves UX and SEO with MadeByPi

Kreston Reeves, a provider of accountancy and wealth advice, needed a new digital experience to reflect its forward-thinking values. Their existing website suffered from confusing user journeys, a lack of engaging content, and poor site speed. They approached vendor MadeByPi to conduct a UX audit to identify these key issues.

MadeByPi designed and developed an improved global navigation and site search, allowing users to find content effortlessly. They also created key content hubs to support a marketing shift from PPC to SEO. Post-launch, MadeByPi used an agile MVP methodology for ongoing optimization, which improved the site's KPIs, enhanced SEO, and supported lead generation.

Kreston Reeves