Case Study: Direct Gap boosts insurance add-on sales with MadeByPi

Direct Gap boosts checkout conversions with MadeByPi

The customer, Direct Gap, a UK-based provider of gap insurance and add-on products, faced the challenge of its additional offerings being treated as standalone items rather than being integrated into its core checkout journey. This disjointed approach prevented effective cross-selling. The vendor MadeByPi was engaged to address this UX and design challenge.

MadeByPi developed a unified checkout process that seamlessly incorporated Direct Gap's additional cover options. The solution included clear incentives for bundling products, creating a streamlined user experience that enabled effective cross-selling and upselling. This led to a significant increase in customers completing purchases with additional products included. MadeByPi continues to implement ongoing optimizations through A/B testing to further enhance conversions and maximize customer engagement.

Direct Gap