Case Study: Tomatin strengthens brand positioning and distinctiveness with MadeBrave

Tomatin launches its first TV and cinema campaign in 125 years with MadeBrave

Tomatin, a historic Scotch whisky distillery from the Scottish Highlands, faced challenges in brand leadership, premium perception, and distinctiveness as it approached its 125th anniversary. The brand had fallen behind market leaders and needed to re-enter the top 10 in volume sales while transforming its soft positioning into something more serious and valuable. To achieve this, they engaged their lead creative agency, MadeBrave, for a brand repositioning campaign.

MadeBrave developed a new brand strategy centered on the platform "To what matters," focusing on life's meaningful moments. The agency refreshed Tomatin's visual and verbal identity to be more premium and distinctive, and created a brand film and national above-the-line campaign featuring mementos. This work led to Tomatin's first-ever TV and cinema advertising, positioning the brand for ambitious growth with a new sense of authenticity and purpose.

Tomatin