Case Study: Tennent's drives sustainability awareness with MadeBrave's integrated campaign

Tennent's reaches 998,500 people with MadeBrave’s sustainability campaign

Tennent's, Scotland's favorite beer brand, faced the challenge of communicating a major £14 million investment into its sustainability initiatives. They tasked the vendor MadeBrave with creating an integrated marketing campaign to showcase their sustainable actions from grain to glass and resonate with their target audience.

MadeBrave developed a multi-platform strategy centered around a hero film that brought the "Life is Bigger than Beer" positioning to life. The solution included a full suite of supporting film and photography assets, a social media strategy, and out-of-home advertising. This campaign, executed with agency partners, reached nearly one million people on social media, generated over 390,000 video views, and resulted in 53 days of video content consumed.

Tennent's