Case Study: Nestlé achieves its most successful youth outreach campaign with MadeBrave

Nestle reaches millions with MadeBrave’s most successful youth campaign

The customer Nestle faced the challenge of gaining the trust of young people for its Nestlé Needs YOUth program, which was often viewed with skepticism as corporate inaction. To overcome this, vendor MadeBrave developed a brand campaign strategy focused on empowering the program's real alumni to share their authentic stories.

MadeBrave's solution was the 'Power of YOUth' campaign, which handed creative control to the alumni. The vendor's team provided remote direction and coordination to support the creation of a series of self-shot, inspirational films without actors, scripts, or a film crew. The campaign became Nestlé Needs YOUth's most successful ever, reaching millions worldwide and effectively overcoming skepticism to demonstrate the program's real impact.

Nestle