Case Study: KPMG launches two new global brands in 90 days with MadeBrave

KPMG creates two new brands in 90 days with MadeBrave

MadeBrave was engaged by KPMG to support the sale of its global insolvency practice. The challenge was to create two completely new, distinct global brands—one B2B and one B2C—for the divested entity within a strict 90-day timeframe. The brands needed to instill immediate confidence in external stakeholders like business leaders and financial advisors, as well as reassure over 500 transitioning employees.

The solution from MadeBrave involved strategic workshops, market analysis, and rapid brand naming followed by the development of full visual and verbal identities and guidelines for both brands. This included creating a hero brand film for the launch of the primary B2B brand, Interpath. The measurable impact was significant commercial value creation; Interpath was later acquired and then resold for approximately £800 million, more than doubling the initial investment, which MadeBrave cites as proof of the strategic brand thinking they delivered.

KPMG