Case Study: Hollywood Bowl boosts emotional connection and drives more bookings with MadeBrave’s brand refresh

Hollywood Bowl repositions brand across nearly 100 locations with MadeBrave

Hollywood Bowl, a UK-based bowling and entertainment company listed on the London Stock Exchange, faced the challenge of being perceived as just a local venue for occasional visits rather than a destination for regular, planned entertainment. They engaged the vendor MadeBrave to reposition their brand to encourage more frequent and advanced bookings by making it feel more exciting and emotionally charged.

MadeBrave developed the "Come Play" brand platform to reposition Hollywood Bowl as an "everyday centre of fun." They created a full suite of new brand guidelines and assets, including out-of-home, cinema, and seasonal campaign materials. This refresh successfully put the customer's fun at the core of the brand, fostering a stronger emotional connection, as noted by the client who was highly satisfied with the new identity.

Hollywood Bowl